Smarter Advertising with JobServe Article Listing

15 July 2009 13:30

JobServe today announced the Global roll out of the latest addition to its product portfolio, SmartAds.

JobServe SmartAds are three line sponsored adverts that are displayed alongside relevant jobs when a candidate performs a job search.

Wholly self-service, through JobServe's quick and easy ecommerce gateway, Recruiters are able to setup adverts focussed on keywords or phrases within minutes. These adverts are then displayed to relevant candidatesbased upon the job searches that the candidates perform.

SmartAds are a JobServe pay for performance product, and recruiters are charged on a pay for click basis.

The introduction of SmartAds is in response to customers who want to target their advertisements towards specific groups of candidates in which recruiter is interested, while using the flexible and cost-effective 'pay per click' charging model.

Discussing SmartAds, Chris Windram, JobServe's General Manager Information & Technology said "When candidates search for jobs, JobServe's matching technology always lists recruiters' adverts in order of best match to the job seeker's requirements. But some of our customers wanted to target their adverts to a specific group of candidates and SmartAds gives them the tool to do so."

"We chose the pay for click model made popular by Google as, in these difficult economic times, recruiters need to ensure they get the results they pay for", Chris added.

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