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13 January 2011 13:30
2010 was undoubtedly the year when social media finally got a firm footing in the corporate world. This in itself paved the way for the flood of creative ‘Web 2.0’ job titles.
A recent review of job titles used by JobServe employers and recruiters produced some clever results. Here are some of our favorites: ‘Chief Executive Twitterer’; a ‘Web 2.0 Wonk’; a ‘Facebook Fashionista’; a ‘Manager of Deep Web Research’ and a ‘Twitterer-in-Chief’.
Some job titles pushed creative boundaries further, with employers looking for a ‘Social Media Maven’; a ‘Pastor of Communications’; a ‘Central Interactions Architect’; a ‘Skype Scalper’ and a ‘Virtual World Bureau Chief’.
Job title creativity isn’t just limited to the world of social media, however. One keen employer is seeking a ‘Dynamic Quality Sheriff’, with another being after a ‘Lead Micro Dude’.
Many candidates have managed to ‘hold-their-ground’ though, maintaining the use of popular and hard-hitting buzz words in their resumes.
Most popular of all was ‘dynamic’ with 37,743 candidates having this quality trait. This was shortly followed by 36,040 ‘motivated’ individuals and 26,651 ‘team players’.
The same candidate-base contained 16,509 ‘innovative’ problem solvers, of whom 15,854 had ‘extensive experience’ and 9,090 a ‘proven track record’.
However, some hiring managers are starting to report that these "words of mass distraction" may back-fire on some. With time at a premium, employers often review resumes at speed and make snap judgments.
When it comes to resumes, 2011 is the year of ‘substance-over-style’.