Shopper Marketing Manager

Shopper Marketing Manager-ACC002672

Description

Merck is a global health care leader with a diversified portfolio of prescription medicines, vaccines and consumer health products, as well as animal health products. Today, we are building a new kind of healthcare company - one that is ready to help create a healthier future for all of us.

Our ability to excel depends on the integrity, knowledge, imagination, skill, diversity and teamwork of people like you. To this end, we strive to create an environment of mutual respect, encouragement and teamwork. As part of our global team, you'll have the opportunity to collaborate with talented and dedicated colleagues while developing and expanding your career.


The Shopper Marketing Manager is responsible for the following:

- Leading the strategic planning, development, creative and execution of marketing programs for our brands to support our business objectives at Walmart or Target.
- Leveraging expertise in marketing, media planning, sales promotion and shopper insights, the Shopper Marketing Manager creates effective shopper marketing programs that drive enhanced merchandising support, sales and share for our brands.
- Creates media campaigns, activation plans and/or custom offers that engage the shopper along the path to purchase.
- Works collaboratively with the brand team and the Walmart or Target sales team by providing marketing expertise to sales and retailer knowledge to the brand.

Qualifications

Education:

* Required: BA/BS

* Preferred: MBA

Required Experience:

- 7 years of related experience
- Minimum of 3 years of brand management experience
- Brand Management, Marketing Plan Development experience
- Agency or agency management experience, ability to lead creative development and execution
- Media planning experience and experience working with a variety of different media vehicles
- Ability to think creatively and foster innovation, demonstrated drive for continuous improvement
- High level of urgency and prioritization
- Ability to collaborate and partner cross functionally with marketing, sales, market research, consumer activation, media, finance and legal to create and execute marketing programs.
- Knowledge of Market research, ability to leverage existing shopper research, ability to influence the development of shopper research, ability to lead retailer specific shopper research.
- Financial capability to conduct a cost-benefit analysis of shopper marketing programs to maximize learning and ROI
- Ability to cultivate business building relationships with retailer marketing and other key contacts.
- Ability to present strategy, concepts and results with the retailer and internally with Senior Level executives
- Strong negotiation skills
- 20% Travel

Preferred Experience:

- Consumer Packaged Goods industry experience
- Combination of Marketing, Sales, Market Research, Agency and/or Agency Management experience
- Shopper Marketing and/or Shopper Research experience

Our employees are the key to our company's success. We demonstrate our commitment to our employees by offering a competitive and valuable rewards program. Merck's benefits are designed to support the wide range of goals, needs and lifestyles of our employees, and many of the people that matter the most in their lives.

Search Firm Representatives - Please read carefully:

Merck is not accepting unsolicited assistance from search firms for this employment opportunity. Please, no phone calls or emails. All resumes ted by search firms to any employee at Merck via-email, the Internet or in any form and/or method without a valid written search agreement in place for this position will be deemed the sole property of Merck. No fee will be paid in the event the candidate is hired by Merck as a result of the referral or through other means.

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Merck is an equal opportunity employer, M/F/D/V - proudly embracing diversity in all of its manifestations.
Former Military, Transitioning Service Members, National Guard & Reserves - We value your past and present service.

Job: Account Management Generic MCC

Job Title: Senior Account Manager

Primary Location: NA-US-NJ-Summit

Employee Status: Regular

Travel: Yes, 20 % of the Time

Number of Openings: 1

Shift (if applicable): 1st