Senior Manager, Personalization Product Management

Senior Manager, Personalization Product Management-13006158

Description
AXPi (American Express Interactive) is dedicated to creating digital experiences and capabilities across a variety of platforms including Web, Email and Mobile. AXPi partners with all American Express lines of business (including the Consumer Card Services Group, Global Merchant Services, Consumer Travel Group, OPEN for Small Business, Global Prepaid) to focus on the strategies, channel optimization and digital innovations to deliver extraordinary digital customer experiences.

The AXPi Enteprise Personalization & Mobile team (EPM) organization is a business center-of-excellence for building, enhancing, maintaining and operating the global capabilities that power the American Express interactive space. We partner closely with marketing and servicing teams globally, technology vendors and American Express Technologies (AET) to develop strategy, define business needs and manage capability projects and support the resulting functionality.

The Personalization Product Management team within EPM creates the strategy and leads the capabilities developments that enhance the customer experience and loyalty by providing robust targeting and segmentation for business units to ensure relevant and personalized level of service. The team partners closely with numerous American Express teams, most notably Technologies, to identify enterprise and Business Unit specific needs and then translate those needs into best-in-class capabilities.

We are seeking an innovative, results-driven Senior Manager to own three key areas of responsibility: 1) Management of all platform integration projects globally; 2) Oversight of our static customer profile and related data quality checks/troubleshooting; 3) Personalization Operations key liaison/point-of-contact.

Specific responsibilities include:
- Business lead for all web and mobile integrations with the Personalization platform
- Partner with business and technology to draft requirements/user stories/business cases, etc
- Create new opportunities and use cases for the Personalization platform and corresponding capabilities across American Express
- Identification and evaluation of new features and functions to further enhance the platform, specifically relating to our offer set-up tool
- Management and development of the static customer profile such as project management, liasoning with Technical Delivery regarding data quality review and UAT/business validation/acceptance testing
- Conduct ad-hoc analyses to support internal customer (ie Marketing) queries
- Coordinator for updates and enhancements to the Minor Site Enhancement template

Qualifications

Qualifications:
- BS or BA required. Masters in business, computer science, mathematics preferred.
- 5+ years of experience in product management, new product development, capabilities/interactive/digital development, or business transformation
- Ability to translate ideas into viable business cases and concrete capability requirements
- Proven ability to build and sustain effective relationships with business and technology partners
- Ability to navigate both the big picture and fine detail
- Strong customer focus
- Knowledge of marketing concepts
- Strong organizational skills and attention to detail
- Ability to multi-task and thrive in a deadline-driven environment
- Passion for technology and the digital space
- High level of familiarity with databases and SQL
- High energy, an optimistic attitude, and a good sense of humor

Job: Marketing
Primary Location: US-New York-New York

Other Locations
US-Arizona-Phoenix
Schedule: Full-time