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Job Details


Business Analyst/Functional Lead - Dynamics 365 (Marketing) (Contract)

Location: City of London Country: UK Rate: Market Rate

Business Analyst/Functional Lead - Dynamics 365 (Marketing & Sales)

Job Purpose

This role sits within the Marketing and CRM workstream of the Business systems function.
As Business Analyst you will take responsibility for functional analysis, process design and requirements gathering for the Project.

Tasks and responsibilities

  • Act as the functional lead for the CRM/Marketing CRM work stream and the functional expert for the Project
  • Run and facilitate workshops with the business to understand the as-is processes and future requirements
  • Support the team in the design of the future global marketing and sales processes
  • Documenting the to-be process - map out the Marketing end to end process from the moment somebody registers on the website through to an opportunity (Sales Lead) being raised. This will include documenting out the business requirements.
  • Identify the business impact of the changes
  • Act as the bridge between technical experts and business users - gather feedback from marketing and sales on the end to end process and feed this back to the global marketing team for consideration.
  • Provide input to the detailed project plan on activities required, risks, dependencies, timescales and status
  • Ensure risk to successful delivery is mitigated and escalated at the appropriate time

Knowledge and experience


  • Extensive business analysis experience within marketing and sales processes. In particular how Campaign Management links into Lead Management.
  • Sales and marketing processes in a professional services organisation
  • Proven ability to build and maintain effective working relationships with colleagues based on trust and confidence
  • Problem solving
  • Expert in Business Analysis best practice; ability to demonstrate to stakeholders and peers what 'good looks like'
  • Strong experience in the use of MS Office products, in particular, PowerPoint, Excel and Visio


  • Experience of working in a global professional services organisation
  • Knowledge of Dynamics 365 CRM and Click Dimensions

GCS Computer Recruitment Services is acting as an Employment Agency in relation to this vacancy.

Posted Date: 23 Jan 2019 Reference: JSJS-BBBH63285 Employment Business: GCS Contact: Casra Abedian