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Marketing Executive (Automation/Pardot) (Permanent)

Location: London Country: UK Rate: 35k
 

Marketing Executive (Automation/Pardot)

BOSS ERP are exclusively looking for a Marketing Automation Executive to join an industry leader based in London.

Overview:

Our client is looking for this Marketing Automation Executive to join their current team. You will specialise in marketing automation, data management and conversion rate optimisation.

The Marketing Automation Executive will be the team's expert in marketing automation and on paid media, supporting your colleagues to set up, monitor and maximise the impact of marketing campaigns.

Duties in role:

  • Devise, implement, monitor and optimise automated communication campaigns, across web and email to meet marketing objectives. Including event triggered, nurture, on-boarding and engagement activity.
  • Build campaign workflows in Pardot and all associated assets such as data segments, landing pages, forms and third-party integrations
  • Own the marketing team annual automation plan to prioritise business critical campaigns, to safeguard data integrity and audience permissions, in consultation with your marketing colleagues
  • To measure and report on campaign effectiveness against targets and ROI, using Pardot, Salesforce and Google Analytics insights

Knowledge & Skills:

  • Experienced Marketing Automation Specialist, preferably in B2B and Pardot.
  • Strong experience with paid search and social advertising, including Google, LinkedIn & Twitter.
  • Commercial experience in website, SEO, PPC, email and social channels marketing.
  • Conversion rate optimisation.
  • Understanding of the value of content marketing as an inbound channel
  • Knowledge of GDPR

Posted Date: 13 Nov 2019 Reference: JSEN033 Employment Agency: Boss Professional Services Contact: Ezra Nelson