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Job Details

 

EMEA Consumer Insights Lead (Contract/Permanent)

Location: London Country: UK Rate: £25.50 - £31.04 per hour + +benefits
 

EMEA CONSUMER INSIGHTS LEAD/London, UK 12-month FTC

up to £64,000 per annum plus attractive benefits!

RETAIL MARKETING - RESEARCH - ANALYTICS - INSIGHTS

My Client, world's best known leader in technology sector famous for its search engine along with other fantastic products, is looking for a EMEA Consumer Insights Lead to analyze and understand the impact of retail marketing efforts, and influence future retail strategy and design based on fact-based results!

Top Daily Responsibilities:

  • Drive in-store research in-region, such as intercept surveys and qualitative shop-alongs, through developing research briefs, setting project goals and learning objectives with internal stakeholders, working with retail partners to secure permissions, synthesizing insights, and developing final reports with external vendors
  • Run sales uplift analyses to determine incremental impact of retail marketing efforts on sales, and associated cost efficiency
  • Analyze performance of in-store demos through leveraging raw data from demo devices to understand reach, most popular content, level of shopper engagement, and make recommendations on what works well and improvement opportunities
  • Build and deliver compelling presentations to senior leaders (Director and VP level), which distill key insights as well as provide actionable recommendations to all our teams (global creative, global go to market, country, regional etc)

Required Skills/Qualifications:

  • 5+ years experience in Market Research or consulting
  • Deep expertise in data analytics, modelling and research; proven ability to conduct brand monitoring, clickstream analytics, predictive modelling and data visualization
  • Highly attuned communication skills
  • Experience working in retail/consumer goods, or consumer electronics/mobile

Desired skills:

  • Ability to use advanced data analysis packages and languages such as R and SQL

If you have above experience and expertise - apply ASAP as this opportunity might be perfect for you!


Posted Date: 21 Nov 2019 Reference: JS-367033/001 Employment Agency: Harvey Nash IT Recruitment UK Contact: Wiktoria Bartus