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Akron, OH Full Time Posted by: Robert Half Posted: Sunday, 18 October 2020
DescriptionThe Creative Group is partnering with a manufacturing company in need of a Product Marketing Associate.Essential Functions & Responsibilities1. Responsible for the coordination of internal and external communications. Write, edit and proofread engaging copy for internal and external corporate communications, and other marketing mediums, including video scripts, print/flyer advertisements, and web content.2. Work with Product Management and Operations manager for new product launch and product optimization initiatives3. Effectively utilize technical data and test results to identify marketing content, features, benefits, and a "go-to market" story4. Manage product information details with some technical writing when necessary5. Collaborate with Product and Marketing to develop compelling product advantage stories6. Justify launch plan tactics through an understanding of segment initiatives, production timelines and existing national and regional marketing campaigns7. Create and evolve existing sales materials that appropriately connect product positioning to customer segments; push for relevance and meaning across all customer touchpoints8. Communicate regularly to sales with updates on product-related content9. Translate value propositions into creative and unique sales materials, including brochures, web copy, thought leadership, direct email and social campaigns, video, presentations, and sales training materials.10. Support downstream go to market efforts for product commercialization to build product awareness and develop assets that drive adoption11. Responsible for all product launch strategies and execution from conception to launchQualifications and Competencies (education, experience, skills)To perform the job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or abilities required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.Required: Bachelor's degree in marketing and 3+ years of successful product marketing experience 3+ years of project management experience Strong communication skills and be willing to meet tight deadlines High level of motivation with the ability to operate as an individual and team contributor. Highly organized, nimble, and quick to identify solutions when challenges arise. Strong cross-functional team skills with demonstrated ability to effectively utilize internal resources to meet project deadlines and objectives Ability to handle multiple marketing projects at once and drive individual projects to completion on time to meet business needs Knowledgeable in CRM systems (SAP) Proficient in the use of Microsoft Office (Word, PowerPoint, Excel), Internet and email. Excellent oral and written communication skills including copywriting experience Excellent time management and organizational skills Technical interest and aptitude with problem-solving skills (Process and application knowledge in automotive, woodworking, marine) Valid international passportPreferred: Experience working with a manufacturer preferredRequirementsCRM - Customer Relationship Manager, SAP, Microsoft Office Products, Product Management, Promotional Campaigns, Content Creation, Content Development, Technical Writing, Video Scripts, Product Launch, B2B Marketing, Effective Presentations, Internal Communications, Sales Collateral, Sales Campaigns, Deadline OrientedThe Creative Group (TCG), a Robert Half company, matches creative, digital and marketing professionals with some of the best companies on a freelance, project or direct-hire basis. At TCG, we understand that you have a real passion for your work, and we spend time with you from the beginning in order to assess your skills, determine your strengths and figure out the type of work you want to do. Our personalized approach, innovative matching technology and global network with local market expertise help you find the creative, marketing and digital jobs that match your skills and priorities - fast. By working with us, you have access to challenging opportunities, competitive compensation and benefits, and training to enhance your skill sets.From philanthropy to environmental stewardship to employee programs, Robert Half is proud to have an active role in the communities in which we live and work. Our company has appeared on FORTUNE's "Most Admired Companies" list every year since 1998.Download our mobile app to take your job search on the go!Contact your local TCG office at 888.490.5565 or visit to apply for this job now or find out more about other job opportunities.All applicants applying for U.S. job openings must be authorized to work in the United States. All applicants applying for Canadian job openings must be authorized to work in Canada.© 2020 The Creative Group. A Robert Half Company. An Equal Opportunity Employer M/F/Disability/Veterans.By clicking 'Apply Now' you are agreeing to Robert Half Terms of Use.*Salary:* DOE*Location:* Akron, OH*Date Posted:* October 8, 2020*Employment Type:* Temp to Hire*Job Reference:* 03340-0011583549*Staffing Area:* Creative u0026 Marketing

Akron, OH, United States of America
Robert Half
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10/18/2020 5:42:19 AM

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