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Alameda, CA Full Time Posted by: Exelixis, Inc. Posted: Tuesday, 23 February 2021

Franchise Digital Marketing Manager will be an integral part of the Exelixis marketing team. Reporting to Sr Director of Digital Marketing, this position will uniquely span all CABOMETYX brand activities in the digital sphere. The successful candidate will work within the Commercial organization to create meaningful customer interactions using existing and emerging digital channels, communications and technologies. The role has main responsibility of setting, executing, and measuring the digital and media tactics that are aligned to meet business strategies and Brand objectives for CABOMETYX.



Plan and manage non-personal promotional tactics that drive increased awareness of CABOMETYX for FDA-approved indications for patients, caregivers, and physicians
Drive pull through of marketing campaigns in digital channel including website, paid media, NPP, 3rd party emails, innovative channels and rep digital tools
Oversee creative development of Brand digital assets on time and on budget (disease ed and promotional content, newsletters, emails, display, SEO/SEM and other as needed)
Manage approval of digital marketing materials with Regulatory, Legal, and Medical Be the project manager for digital marketing campaigns - ensure objectives and timelines are met, and that we have the resources needed
Manage complex media campaigns for multiple in line indications for CABOMETYX while preparing for multiple indication launch scenarios
Oversee the media, digital and other agency partners so that the overarching plan accomplishes the key brand goals across each indication
Monitor SEO/SEM and optimize sources of traffic
Analyze web traffic metrics and suggest changes to web pages to boost KPI performance
Partner with Marketing, Sales, Clinical and Reimbursement to ensure consistent messaging and customer experience across all media and digital assets
Partner with analytics teams to provide a comprehensive view into all aspects of the digital/media mix
Provide expertise on digital trends in the marketplace, and assess new opportunities as they come to see overarching fit to our strategic media


TEAMWORK | Collaborates, creates and atmosphere of openness and trust; persuades and influences without authority
COMMUNICATION | Expresses ideas fluently and logically; includes a wide array of stakeholders across functions; listens well; is open to input and can be depended on for truthfulness
DRIVING FOR RESULTS | Is goal-oriented and persistent; is accountable for delivering on objectives, deadlines and expectations
STRATEGIC AGILITY | Thinks through problems clearly and logically; links responsibilities with the mission of the organization; focuses on activities that add the most value


There are no supervisory responsibilities for this job.



Master's degree in related discipline and 8 years of related experience; or
BS/BA degree in related discipline and at least 10 years of related experience; or
Equivalent combination of education and experience


Experience in product marketing, field sales, or market research/analysis in the pharmaceutical or biotech industries
Digital marketing experience across patient and healthcare professional audiences, including online media (SEO/SEM/display), lead gen, web, mobile, social, CRM, non-personal and field promotion channels.
Prior marketing experience working in Oncology product launch is preferred


Proven work experience as a Digital marketing strategist or Digital marketing manager
Strong organizational and time management skills; proven abilities to effectively manage and complete multiple priorities and projects
Exceptional agency management to guide drive projects forward, help identify and remove roadblocks
Proven ability to work with cross-functional teams and demonstrate strong collaboration skills
Demonstrable experience with SEO and SEM and CRM software
Reporting and analytics experience across media and digital channels
Hands on experience with online marketing tools and practices
Talent for blending innovation with pragmatic execution
Ability to draw insight from market research, the sales force, and other sources to optimize messaging, tactical plans, and promotional activities
Proven track record for consistently meeting or exceeding financial and/or other quantitative targets, as well as qualitative goals
Strong presentation, verbal and written communication skills
Understanding of FDA Regulations of pharmaceutical drug promotions and experience with Legal, Medical and Regulatory review processes
Some business travel is required

Job Complexity:

Works on problems of diverse scope where analysis of data requires evaluation of identifiable factors. May also work on complex issues where analysis of situations or data requires an in-depth evaluation of variable factors.
Exercises judgment in selecting methods, techniques and evaluation criteria for obtaining results.
Networks with key contacts outside own area of expertise.

Alameda, CA, United States of America
Exelixis, Inc.
Click apply
2/23/2021 5:06:30 PM

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