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Charlotte, NC Full Time Posted by: Electrolux Posted: Tuesday, 23 February 2021
 
 

As the Customer Marketing Manager, you create best-in-class consumer experiences instore and online with trade retail and online partners, while driving sales and increasing brand desirability. You are the local marketing expert and advisor to internal sales and external channel partners. You plan, oversee and ensure excellence in activation and execution of marketing trade programs and activities based on market and consumer insights to deliver consistent marketing messages that support and grow our Frigidaire and Electrolux brands through draw and conversion activities, increasing our brand awareness and market share. You build and maintain long-term collaborative relationships with internal and external stakeholders. You set objectives, track results, measure program ROI, and provide market-based insights and feedback to internal and external partners through KPI scorecard processes.
ESSENTIAL DUTIES AND RESPONSIBILITIES
Responsible for delivering consistent brand experiences to retail and online trade customers and their consumers through effective creation and management of strategic co-marketing plans, advertising, marketing assets, digital marketing, online content, and retailer floor executions (where applicable).
Collaborate with internal sales teams to create strategic messaging, assets, sell-in plans, go-to-market campaigns, and co-marketing programs that support company initiatives of and sales goals for Electrolux brands within the retailer and E-commerce segments; support sales teams in influencing key customer stakeholders to gain share of voice.
Align corporate media schedules, marketing tactics, promotional programs, PR campaigns, and training efforts of trade partners with company's national media plans and promotional activities.
Lead the development and execution of specific customer annual co-marketing plans, including detailed budgets and advertising plans focused on digital marketing tactics.
Measure and evaluate ROI through sales and promotion effectiveness of trade marketing initiatives.
Continuously optimize the online consumer experience through trade partner websites, including website content management processes, online product demo strategies, retailer website consumer ratings and reviews management, and digital co-marketing campaigns.
Participate in regular customer marketing meetings to review plans, progress, and timelines.
Fully support the marketing needs and requirements of key product launches across brands.
Oversee customer integration plans to ensure plans align with business and brand objectives.
Minimum Qualification
EDUCATION & EXPERIENCE (Minimum Qualifications):
Bachelors Degree in Marketing or related field
Minimum of 5 years of agency, retail marketing, digital marketing or B2B experience required familiarity with national retail chains and online retailers preferred
Strong client services experience, budget management and presentation skills
Experience and proficiency in working across marketing, sales, and external business customers
Experience with influencing priorities with a demonstrated track record of motivating cross-functional partners for support
Highly personable
Experience and proficiency in working cross functionally across marketing, sales, and external business customers
Proven ability to collaborate broadly with flexible, positive attitude, and ability to get results
Demonstrated track record of influencing priorities and motivating cross-functional partners for support
Must be action orientated and responsive in a very fast paced environment
KNOWLEDGE, SKILLS & ABILITIES REQUIRED
Self-starter with demonstrated leadership skills and strategic thinking abilities
Desire to work at both strategic and tactical levels
Exceptional interpersonal and communication skills
Must have excellent customer management and networking skills
Ability to handle multiple projects and priorities simultaneously
Must have a full knowledge of PowerPoint, Excel, and Word
A high degree of organization is a must
Must have a full knowledge of PowerPoint, Excel, and Word


Charlotte, NC, United States of America
Electrolux
Click apply
JS7750_8057882
2/23/2021 5:12:08 PM


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