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Austin, GA Full Time Posted by: Robert Half International Posted: Sunday, 22 November 2020

Robert Half Direct has an immediate Full time remote job opportunity for a Conversion Rate Optimization Director (CRO). Our client is scaling their paid advertising and organic marketing teams and the Conversion Rate Optimization Director (CRO) will be responsible for the optimization for conversion of all paid and organic landing pages. This includes all other web pages on their website. Our clients product is an online project management software-as-a-service platform.

As CRO Director, you will own the conversation rate optimization for the entire business. This responsibility allows you to create ideas and roll them out rapidly, empowering you to achieve success quickly. Whether it's working with the Marketing Directors and CEO on strategy, or rolling out tracking to ensure that your tests are implemented efficiently, your ideas and inputs will be greatly valued.

Primary Responsibilities:

With more than 1 million unique visitors to their website per month, this position will have an enormous opportunity to impact the bottom line for their business, through smart traffic-to-lead conversion optimization. Gener

Creating a CRO strategy for the business

Mapping out all of the traffic sources and funnels taking place on the website

Creating Buyer Funnel Journey Maps, showing the stages in the funnel that visitors need to pass through, to move from visitor to trialist

Working with the Organic and Paid Marketing Directors to restructure the content on the website, to be optimal for conversions

Collaborating with the creative content team to restructure the layout and design of all of the top pages on the web site, to boost their conversion rates

Interacting with the paid advertising team to optimize all paid landing pages, and to further increase their conversion rates

Developing a prioritization, tracking, and reporting system for A/B tests to prove out new ideas

Leading optimization programs that embrace a continuous cycle of iterative testing: designing roadmaps, running 50/50 multivariate tests, analysis, generating insights, calculating business impact

Monitoring and tracking the success of all tests and changes made, so that were always moving one step ahead


Conversion Rate Optimization for at least one successful website

5+ years of experience creating CRO strategies and rolling out tactics

Thorough understanding of buyer journey mapping and traffic funneling tactics

Extensive landing page testing experience with proven results

Expertise with tools like Google Analytics, Hotjar, and stakeholder feedback to uncover A/B test opportunities

Ability to project manage an idea end-to-end

Ability to track, measure and analyze CRO results using business data from various sources

Familiarity with leading testing platforms such as VWO

Established and proven CRO methodology you abide by

Familiar with various marketing channels, both paid and non-paid

The Ideal Candidate:

Thrives in a fast-paced, innovative environment

Collaborates well with other teams (design, product, marketing) to achieve the best outcome

Technical ability and aptitude and still creative

Has enthusiasm for using/learning new online tools


Amazing full benefits: Health, Dental, Vision

Competitive compensation package

Generous PTO policy including paid sick days

401k with company match

Work/life balance

The Creative Group (TCG), a Robert Half company, matches creative, digital and marketing professionals with some of the best companies on a freelance, project or direct-hire basis. At TCG, we understand that you have a real passion for your work, and we spend time with you from the beginning in order to assess your skills, determine your strengths and figure out the type of work you want to do. Our personalized approach, innovative matching technology and global network with local market expertise help you find the creative, marketing and digital jobs that match your skills and priorities - fast. By working with us, you have access to challenging opportunities, competitive compensation and benefits, and training to enhance your skill sets.

From philanthropy to environmental stewardship to employee programs, Robert Half is proud to have an active role in the communities in which we live and work. Our company has appeared on FORTUNE's Most Admired Companies list every year since 1998.

Austin, GA, United States of America
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11/22/2020 3:54:22 PM

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