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Los Angeles CA Full Time Posted: Saturday, 30 November 2019
 
 
Applicants must be eligible to work in the specified location

COORDINATOR, BRAND EDUCATION

COTY PROFESSIONAL BEAUTY | CALABASAS, CA

We're Coty, a global leader in beauty. We're World #1 in Fragrance, World #2 in Professional Hair Care and World #3 in Color Cosmetics. Our iconic portfolio of more than 77 brands are sold in over 150 countries around the world. We believe in beauty with a purpose and brands that inspire, no matter where they are in the world.

MISSION AND RESPONSIBILITIES

Directly supporting the brand education team in commercial execution and business process management. Responsible for implementation of WellaEd social media accounts content and managing social community, Daily tracking of social conversation and user-generated content, relationships with industry pros and supporting digital strategy. Support Influencer marketing strategy, marketing activations and product launches, studio and other educational classes. Responsible for directly supporting North American competition (Beauty Envision Awards), pre, during and post show through organization and social media.

This role is located in the Coty Professional Beauty headquarter in Calabasas, California and reports directly to Jessica Guastella, Senior Portfolio Education Manager.

Responsibilities:

Social Media

  • Help to achieve social media strategy provided by Portfolio Sr. Manager
    • Help manage Monthly Content Calendar
      • Develop an understanding of the tone & personality of WellaEd
      • Ensure that every post lead with education, tips/tricks, product, or formulas
      • Stay up to date on beauty trends to create trending content/mood boards to pass on to agency
    • Community management
      • Respond to most comments and inquiries from audience on technical hairdressing questions in Real Time
    • Report Monthly Social media analytics and reporting to add to What's Hot Trend Report
    • Prioritize social media projects as they come up and relay to agency or lead completely if able
  • Increase and constantly seeks UGC reposting opportunities:
    • outreach/social listening
    • Influencer reposts
    • Consistently search for Top Artists, Design Team Brand Educators content to repost work
  • Capture content
    • Proficient in capturing content of events that WellaEd should be a part of including, Facebook Lives, studio events, Industry Events (if applicable), and BTS
  • Salon and Portfolio artists
    • Execute on-going content cohesive plan for sharing artists work over our social media platforms- Top Artists, Design Team, and Brand Educators
    • Make sure the salons are being reposted consistently.
    • Reach out to those salons who are not using the proper @mentions and hashtags so we can repost
  • Studio
    • Stay connected with Studio Team to capture content to be used for social media. Must be proficient in capturing content in the studio to promote on WellaED page.
    • Incorporate Studio content into WellaEd to drive visibility and increase class registration
    • Coordinate social platform Live Videos to boost audience engagement

BEA

  • Support in all activities that lead to the success of the competition, included but not limited to:
    • Agenda, briefings, support communication to angels, judges, competitors, etc.
    • Pre show, during, post show initiatives
    • Support social media deployment
    • Admin effort if needed

THE COTY IDEAL FIT

Preferred Qualifications:

  • Licensed cosmetologist
  • Strong Collaboration skills
  • Strong project management skills
  • Candidates must be a U.S. citizen or national, refugee, asylee or lawful permanent resident.
  • College Degree preferred or Acceptable work-related experience
  • Valid driver's license, vehicle proof of insurance, and ability to drive and travel long distances for extended periods.
  • Knowledge/Experience of the Nail Professional Salon industry preferred
  • Computer proficiency with SAP, Ms Word, Excel, and PowerPoint

Skills You Can Expect to Learn/Build in this Role:

  • A wide range of core skills including: Customer/Channel commercial strategy, base business management, agency relationship, multi-functional teams collaboration
  • Strong growth in the above mentioned qualification areas
  • A deeper understanding of Sales Teams, customer interactions and go-to-market execution

ABOUT US

Our people make us who we are. They are the brightest minds bringing the boldest ideas to life every day. If you're the kind of person who refuses to settle, if you want to think bigger, learn faster and go further than you ever thought possible - we'd love to hear from you.

EQUAL EMPLOYMENT OPPORTUNITES

We offer equal employment opportunity to qualified individuals without regard to race, religion, color, national origin, age, gender, disability, sexual orientation, gender identity, gender expression, marital status, veteran status, or any other characteristic protected by law. Coty complies with federal and state disability laws and makes reasonable accommodations for applicants and employees with disabilities. If reasonable accommodation is needed to participate in the job application or interview process, to perform essential job functions, and/or to receive other benefits and privileges of employment, please contact (see below) . We strongly believe that cultivating a diverse workplace gives a company strength. The combination of unique skills, abilities,
experiences and backgrounds creates an environment that produces extraordinary results. EOE Minorities/Females/Protected Veterans/Disabled.

English - Please click on this link to review the Notification of Equal Opportunity Rights poster

Español - Por favor, haga un clic en el enlace para revisar el poster de la Ley de los Derechos de Igualdad de Empeo


Los Angeles CA, United States of America
Education
Coty
Coty
JS76457-EN_US
11/30/2019 8:50:36 PM


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