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Denham Springs, LA Full Time Posted by: Lamar Advertising Company Posted: Tuesday, 12 October 2021

The National Advertising Campaign Specialist is responsible for overseeing all post-buy aspects of a National Campaign. The National Campaign Specialist also manages execution of dynamic digital campaigns. The Campaign Specialist acts as a liaison between the National Sales team, national customers, IT, and local Lamar offices to troubleshoot and drive resolutions during the life cycle of the campaign.

Company Overview:

Our National Sales department in Baton Rouge's Corporate Office is home to 70+ professionals supporting all cycles of the sales process. We enjoy a beautifully renovated office building with a modern design, a beverage refreshment station, a relaxing dining area, amazing holiday parties, and a quaint outdoor patio to enjoy the good weather days!

Lamar Advertising is one of the largest outdoor advertising companies in the world. Lamar offers advertisers a variety of advertising formats, helping both local businesses and national brands stand out from the competition. We live by the Golden Rule, and we operate with honesty and integrity in every aspect of our business. We are open with our employees, transparent with our customers, and loyal to the communities in which we serve. We have been in business for over 100 years, and we have stayed true to our mission and values. While Lamar is a large company, each office has its own culture and family atmosphere, making employees feel connected both locally and nationally.

Want to hear more about Lamar? Check out these videos:

    • About Us
    • Giving Back Program

Benefits Overview:

We offer a competitive and comprehensive compensation & benefits package for all Full time employees. Some of our benefit offerings include, but are not limited to, multiple medical plan options, dental and vision insurance, paid vacation/sick time, 401K plan, and incentivized wellness programs.

Compensation Overview:

The hourly range for this position is $19 - $25/hour, dependent on experience.

Position Purpose:

The National Campaign Specialist is responsible for overseeing all post buy aspects of a National Campaign including day-to-day communication of material delivery, installation updates, digital scheduling and proof of performance delivery. The National Campaign Specialist also manages execution of dynamic digital campaigns. The position ensures scheduling and campaign compliance and upholds digital scheduling best practices. The Campaign Specialist acts as a liaison between the National Sales team; national customers, IT, and local Lamar offices to troubleshoot and drive resolutions during the life cycle of the campaign.

Essential Functions and Responsibilities:

  • Provide accurate spec sheets for contracted locations and shipping address information to customers supplying their own production materials
  • Ensure posting instructions for national campaigns are provided in a timely manner by customers and are ready for distribution
  • Audit posting instructions and creative file images from the customer for accuracy; resolves creative file issues accordingly; directly with customer or customer's design agency
  • Distribute posting instructions and creative images to local sales offices for national campaigns
  • Track production materials, maintain tracking logs and digital schedule organization best practices for each campaign
  • Execute high volume of digital scheduling on a daily basis
  • Compile and distribute status update reports for customers on a daily basis
  • Troubleshoot and help solve production related issues with external and internal customers and partners to ensure an on time posting of national campaigns
  • Identifies digital technical issues resulting in delivery compromise like board outages and determines technical, local market and client implications; takes action accordingly
  • Anticipate problems, and communicate with customers, national Account Executives, Account Managers and local Lamar offices
  • Responsible for managing digital make goods or service solutions for Lamar technical failures. Helps Sellers and customers with service solutions on preventable delivery failures as needed.
  • Responsible for iSpot order management from beginning to end:
    • Manage client expectations and establishes delivery deadlines
    • Obtains assets directly from sellers, clients or client's design agency
    • Works directly with iSpot team on order; mediates issues
    • Manage scheduling and quality assurance; trouble shoots accordingly
    • Delivers proof of execution.
    • Answers to clients on seller's behalf should delivery failure occur
  • Know the proof of performance requirements for each national account under their responsibility
  • Audit incoming proof of performance information for completion and accuracy
  • Manage all aspects of both simple and complex proof of performance projects
  • Communicate effectively with all stakeholders for a project or task
  • Attend weekly team meetings to provide campaign updates and reports to key stakeholders (national sales team, NOC, iSpot Team)
  • Other tasks and responsibilities as assigned

Knowledge, Skill, and Ability Requirements

  • Strong written (Email) and verbal communication skills
  • Strong discernment and predictive problem-solving skills
  • High sense of urgency
  • Highly organized with a systematic approach to detail-oriented work
  • Works well under deadlines and pressure
  • Ability to identify, analyze, and discuss issues and ideas clearly and effectively with all levels of staff as well as customers and their production companies
  • Proficiency in Microsoft Office applications (Word, Excel, Google Sheets)
  • Ability to work independently and act on own initiative
  • Ability to learn and implement new computer applications quickly and effectively
  • Strong mediation skills
  • Critical and analytical thinking skills
  • Ability to prioritize tasks
  • Basic understanding of IT language and technical requirements
  • Customer Focused
  • Team Player

Education and Experience Requirements

  • BA/BS Degree in related field such as Business, Marketing or Communications preferred
  • Previous work experience in media preferred
  • 3-5 years of related work experience is required
  • Or other equivalent combination of education and experience

Physical Demands and Work Environment

  • The primary work environment is an office.
  • The specific physical demands/requirements of the job include: lifting less than 25% of the time, reading, color distinction, acuity, sitting greater than 50% of the time, and talking.
  • The typical percentage of time spent traveling and spending nights away from home is less than 10%.
  • On call shifts may be required.

Lamar is an EOE/AA: Minorities/Females/Disabled/Protected Veterans or any other State or Federally protected characteristic

Disability Self-Identification: When applying for a job with Lamar, you will be asked to voluntarily self-identify whether you have a disability. Please take a moment to watch this video for clarification on why we're asking for this information!

California Resident Disclaimer: California Residents - Lamar collects personal information in the ordinary course of considering job applicants. This information may include, for example, name, address, phone number and other contact information, employment history and reference contact information, and any other information provided by an applicant to Lamar. By submitting an application, you consent to the use or sharing of this personal information solely for the purpose of consideration for employment by Lamar. Lamar will not sell this information.


Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities

The contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor's legal duty to furnish information. 41 CFR 60-1.35(c)

Denham Springs, LA, United States of America
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10/12/2021 3:12:57 AM

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