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New York, NY Full Time Posted by: GroupM Posted: Thursday, 2 April 2020

About the Team:

Business Science, which encompasses Digital Analytics, is one of the fastest growing fields within MediaCom and focuses on (1) providing data and analytics services to our clients, (2) developing optimal processes for managing data and performing analytics and (3) innovating in methods and algorithms used for data and analytics. MediaCom Business Science gives clients the power and confidence to make smarter investment decisions. The Business Science team supplies a wide range of advanced measurement options to drive business, channel & campaign planning as well as support our teams in developing optimization for clients, helping to set clear action plans for improvement.

Business Science is staffed with a team of professionals trained and dedicated to three specific areas: Cross Channel Measurement, Digital Analytics and Business Consultation. We recognize individual skillset and career aspirations when building teams and creating departmental development opportunities.

We are problem solvers at heart and apply data creatively working seamlessly with Planning and specialty functions. We like to share as well as teach and believe in data led decision making. We are passionate and enjoy the energy, variety and fast-paced environment a media agency has to offer.

About the Role:

The Business Science Associate Director will manage marketing mix modeling and other analytics solutions supporting a portfolio of accounts at MediaCom. The Director will have a critical role in ensuring consistent and quality output on all projects. You will act as a key interface for clients and will have a large share of client interaction as you work closely with the Account Management Directors to provide all analytics support. The Director will manage both financial and manpower resources within the group for all projects they are responsible for. You will also be responsible for managing effective communication with other internal resources at MediaCom for the concerned projects.

Your Impact:

Provide on-going analytical support utilizing marketing mix modeling, forecasting and custom analytic approaches to address a wide variety of client issues including media and new products

Present to clients and prospective clients on results of current projects as well as new business opportunities

Work on-site with the client, when appropriate

Ensure a high level of client satisfaction

Manage projects that primarily focus on the impact and/or ROI (return on investment) of media and marketing activities (including advertising, promotional activities and pricing strategies)

Work in an integrated fashion with client marketing insight and marketing professionals to make recommendations based on analyses and experience

Develop, train and groom team including Analysts, Sr. Analysts, Managers

Competitive drive

Able to inspire others

Able to grow the business and develop managers, senior and junior analysts

Your Skills:

Experience with advanced analytic techniques, such as multivariate regression analysis, Bayesian shrinkage, predictive modeling, logistic regression, factor analysis, sales forecasting, response prediction, advertising effectiveness, consumer profiling, market mix and ROI measurement

Knowledge of a variety of analytic tools

Fluency in SAS, SPSS, R or any other advanced analytics software package

Comprehensive understanding of metrics: Media (eg impression, GRP, CPV etc.), Measurement analytics, Quantitative business measures (LTV, ROI, Effectiveness, etc.), Statistics (Correlations, sample sizing, t-value VIF etc.)

Experience in Media ROI Optimization Consulting required

Proven track record of dealing directly with clients is required

Able to work in a team environment

Excellent communications skills when addressing both research and non-research audiences

Experience with Business Intelligence and Data Mining Applications a must

Your Qualifications:

4+ years' experience in statistical and econometric analysis, with emphasis in the area of Marketing Mix Analysis

Bachelor's degree in Economics, Statistics or related discipline

Graduate degree is preferred

New York, NY, United States of America
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4/2/2020 5:50:51 PM

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