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Seattle, WA Full Time Posted by: Fred Hutchinson Cancer Research Center Posted: Tuesday, 2 March 2021
 
 

Overview
Seattle Cancer Care Alliance (SCCA) brings together the leading research teams and cancer specialists of Fred Hutch, Seattle Children's, and UW Medicine. One extraordinary group whose sole mission is the pursuit of better, longer, richer lives for our patients. SCCAs purpose is to provide state-of-the-art, patient and family centered care; support the conduct of cancer clinical research and education; enhance access to improved cancer interventions; and advance the standard of cancer care regionally and beyond.

Every individual at SCCA plays a unique role in supporting our mission. Our collective success hinges on each of us conducting ourselves in accord with a set of core values:

We are patient-centered. Everything we do must be linked to our ability to deliver better, safer outcomes for our patients.
We are innovative. We nurture an environment that fosters unconventional thinking, a passion for discovery, and the open-mindedness to invite discovery from unexpected places.
We are respectful. We are deeply respectful of our patients, their families, and each of our colleagues who serve them in so many different and important ways.
We are collaborative. We understand that asking for and offering help in how to do better is not just a right, but among our most important responsibilities.
We are agile. We cannot just be comfortable with change; we must embrace it as proof that we are making progress.
We are responsible. Because our work is focused on peoples well-being, we approach it with the highest level of ethical, fiduciary, and environmental responsibility.
This is an extraordinary opportunity to lead disruptive continuous innovations in the fight against cancer.

Responsibilities
The Director of Marketing will be an innovative business leader and partner who will significantly contribute to the purpose and fulfillment of SCCA's vision and goals by serving as the chief architect and strategist for building and contributing to brand equity for SCCA and our member organizations. A key component of this role will be creating and leveraging a superior and differentiated brand value, establishing a reputation for excellence among patients, medical providers, healthcare influencers, and the general public in a manner that aligns with all stakeholders involved. Responsibilities include:

Marketing and Communications Strategy Development and Implementation

Lead efforts to develop SCCA's overall marketing strategy and plan, consistent with SCCA's strategic goals
Oversee all web, SEO/SEM, email, and display advertising campaigns
Develop and implement programs with quantifiable objectives
Ensure the organization's messages are distributed across channels and to targeted audiences
Identify marketing opportunities and develop successful strategies to leverage them
Develop and drive an agenda that propels the organization's brand strategy

SCCA Marketing Team Leader

Develop and inspire direct team and marketing colleagues at SCCA
Manage, teach, mentor, and oversee the professional development of marketing colleagues
Manage external resources in meeting clear SCCA needs, on-time, on-budget
Responsibly manage SCCA's marketing budget

SCCA Leader

Align marketing metrics directly with business metrics
Collaborate closely with the entire leadership team to achieve SCCA's strategic goals, with particular focus on efforts to drive growth and brand equity
Direct special projects

Deliverables

Guide internal and external teams in the development, implementation, and measurement of marketing and communication strategies
Partner with SCCA founding member organizations to strengthen the SCCA brand and the brands of the member organizations
Collaborate with SCCA affiliate and community organizations to create and implement marketing strategies that strengthen and support the goals of the partnership and cultivate a strong and robust relationship
Work closely with service line management team and outreach teams to develop disease-based marketing plans
Create internal processes to define roles, establish accountability, and achieve the outcomes necessary to ensure that the contributions of the marketing team are distinguished for excellence, collaboration, and innovation
Qualifications
Required:

Advanced degree/education in business marketing and/or related fields of study
7+ years of progressive marketing and/or communications experience in leadership roles
Experience leading in a matrixed organizational structure
Proven ability to develop compelling and cutting-edge marketing plans, obtaining broad support with effective implementation
Highly developed and polished written and verbal communication skills. Successfully able to present to and influence management at the VP level and above and are capable of writing and owning large, complex documents High-energy, mission-driven individual with a strong work ethic and high-performance expectations
Strong time-management skills; the ability to thrive in a fast-paced environment and to manage multiple, competing priorities simultaneously. Composed, poised and professional demeanor.
Ability to quickly establish credibility with peers, senior leadership, and partner organizations
Visionary and creative
Ability to position a brand and build equity
Leverage data and analytics to drive insights and decision-making
Critical thinking to make decisions and solve problems
Performance driven operational approach coupled with a bias for action and results
Highly collaborative nature
Demonstrated ability to work well under pressure and adapt quickly to changing business priorities
Skilled at planning, organizing, prioritizing, and executing simultaneous projects and activities at the same time
Fiscally responsible
Deep understanding of traditional and innovative marketing strategies and a proven track record of creating campaigns and initiatives that will drive growth

Preferred:

Healthcare experience highly
Traditional advertising or public relations agency, branding agency, digital marketing agency or social media expertise


Seattle, WA, United States of America
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JS7750_8084949
3/2/2021 5:28:13 PM


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