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Seattle, Washington - USD Full Time Posted: Tuesday, 3 December 2019
Applicants must be eligible to work in the specified location

The Washington Technology Industry Association (WTIA) is a trade association that combines the power of member companies to solve problems they cannot easily solve alone. For Washington companies that use technology as a means to accomplish their business objectives, we use a co-op approach to incubate and deliver high value programs, services, and partnerships which build a strong technology sector in a thriving community.

Our core values define our success:

  • Intellectual Curiosity
  • Technical Competence
  • Collaboration
  • Adaptability
  • Service
  • Pragmatic
  • Accountable

We are looking for an experienced leader to fill our new Marketing Director role someone that exhibits our core values and service mentality. This position holds responsibility for the organizations marketing activities and oversees the development and delivery of a fully integrated marketing and brand strategy.

Among other things, heres what youll be doing in this role:

  • Developing and implementing the Brand strategy.
  • Developing the marketing strategy for new and existing products
  • Overseeing implementation of the Marketing strategy - including campaigns, events, digital marketing, and PR.
  • Working closely with the companys Sales teams; enabling them to meet their commercial objectives by providing them with appropriate leads, tools, materials and presentations
  • Guiding the day to day activities of the marketing team.
  • Ensuring that the marketing objectives are implemented by the marketing team.
  • Working closely with product teams to define marketing materials and programs.
  • Managing social media presence and directing programs to improve social media reputation and recognition.
  • Developing and delivering regional and national marketing and communications strategies for the organization.
  • Undertaking continuous analysis of all marketing activities and adapting as needed

Ideal qualifications we seek in a candidate:

  • Bachelors degree or higher in Marketing or related field with significant experience leading a marketing function
  • Strong working knowledge of Salesforce and proficient in market research and statistical analysis
  • Ability to prioritize with internal stakeholders unifying initiatives across disparate products/brands
  • Proven track record of digital marketing and social media marketing success
  • Proven track record of translating brand initiatives to bottom line
  • Confident, driven and dynamic leader
  • Ability to see the big picture we are a national/global organization with a Washington membership.
  • Entrepreneurial mindset with the ability to spot original branding opportunities
  • Ability to deal with ambiguity and effectively lead and navigate change
  • Highly creative and able to take well-calculated risks
  • Self-motivated and customer-focused
  • Experience in regulated industries a plus

Working here:

We enjoy a casual, flexible work environment where collaboration, diversity and respect are paramount. Benefits are generous, professional development is part of our DNA, and hard work is balanced with plenty of fun.

This newly designed role reports to the VP of Enterprise Sales and Marketing and is part of an entrepreneurial, talented, fast-paced team. Were located in our beautiful South Lake Union office with free parking, easy bus access, and amazing views.

Equal employment opportunity is a fundamental principle in our organization. We are committed to a work environment in which relationships are characterized by dignity and respect. We are committed to nondiscrimination in all business operations.

Seattle, Washington, United States of America
Washington Technology Industry Associati
Washington Technology Industry Associati
12/3/2019 5:54:17 AM

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