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St Louis MO Full Time Posted by: Spire Inc. Posted: Saturday, 23 May 2020
 
 
Applicants must be eligible to work in the specified location
Company Overview

At Spire, we believe energy exists to help people. To enrich their lives, grow their businesses, advance their communities. It's a simple idea, but one that's at the heart of our business. We're dedicated to understanding our customers' needs and goals to better serve them today and tomorrow. That's why we're always looking for driven, collaborative people to join our team. Because we believe that offering our customers the best service means bringing together the best people.

We value safety, inclusion, and integrity. We connect to people, get the job done, and leave a memory and everything about our culture comes back to one thing: a handshake at the front door. We have 4 essential behaviors that show how the Spire culture comes to life:

Living Spire Behaviors

We Collaborate: We reach across boundaries to connect with each other and deliver on our promises. We put teamwork first, knowing that our collective energy makes us stronger.

We Care: We create good memories by treating people how we want to be treated: We are inclusive, respectful and kind. We actively create a caring culture that feels like a handshake at the front door.

We Advance: We are active learners who never stop looking for ways to innovate and improve ourselves, and our company. We embrace ongoing development and process improvement with passion and tenacity.

We Have Perspective: We strive to gain additional perspective about Spire's business and the ever-changing energy industry. We know that every employee plays an important role in Spire's success, and we give our best to better understand how to help move the company forward.

Summary

The newly created Customer Communications and Marketing Automation Specialist helps to develop and implement marketing automation platform functions for customer lead generation, retention and engagement marketing efforts. Working with the Marketing and Customer Communications Director, this role is responsible for automated marketing support, including Salesforce Marketing Cloud operations. This role includes content development, configuration, QA testing, automation implementation, and post-campaign reporting. This role also helps to coordinate and produce customer communications across channels and platforms, using an integrated marketing communications approach.

Duties and Responsibilities
  • Support the development and implementation of marketing automation platform functions for customer lead generation, retention and engagement marketing efforts
  • Manage the technical and operational side of digital marketing campaigns using SalesForce Marketing Cloud
  • Implement content, configuration, QA testing, automation implementation, and post-campaign reporting
  • Collaborate with business partners and Creative Services to develop and execute customer communications strategies and plans across channels and platforms, including print, digital and video in alignment with brand strategy
  • Collaborate with cross-functional teams to develop on-brand, automated email marketing messages in support of business goals and objectives
  • Organize and manage multiple email marketing campaigns and project priorities
  • Build and update email marketing communications using HTML or pre-existing templates in SalesForce Marketing Cloud
  • Share email and digital marketing best practices with teammates
  • Uphold and champion visual and verbal identity standards
  • All other duties as assigned

Required Education (certifications, licenses)
  • Bachelor's degree in communications, marketing, journalism, business or related field

Required knowledge, skill and abilities
  • Minimum 3 years direct experience in email marketing and marketing automation
  • At least 18-24 months of direct experience using Salesforce Marketing Cloud and/or a similar marketing automation platform
  • 2+ years of direct experience with customer experience/customer communications
  • Proficiency writing effective conversion-based email campaign messages
  • Knowledge of and experience with journey mapping highly desirable
  • Working knowledge of HTML and modern programming language preferred
  • Keen attention to detail in planning, organizing and executing a variety of marketing and communications projects, while seeing the big picture and understanding the interdependencies
  • Strong interpersonal skills with a relentless focus on teamwork and having a positive, caring attitude
  • Excellent verbal and written communication skills
  • Ability to lead by example in support of the company's essential characteristics and values: strong ethics and integrity, dedication to a safe work environment, commitment to a diverse workforce that recognizes and respects every individual's unique skills and perspectives
  • All candidates will be required to submit three examples of professional email campaigns they have created and managed, as well as writing samples from previous campaigns

Physical demands, environment and schedule
  • Work is performed in a shared office environment in St. Louis, and this position will work closely with and stay connected to the Communications and Marketing teams in other Spire geographies including Kansas City, Missouri and Alabama.
  • Available to work nights or weekends when needed
  • Up to 25% travel

Competencies
We Advance
We Care
We Collaborate
We Have Perspective

Posting Requirements

Disclaimer: The above statements are intended to describe the general nature of the level of work being performed by people assigned to this classification. They are not intended to be construed as an exhaustive list of all responsibilities, duties and skills required of personnel so classified.

Posting requirements: The above posting description is intended to describe the general nature of the level of work being performed by people assigned to this classification. They are not intended to be construed as an exhaustive list of all responsibilities, duties and skills required of personnel so classified. To perform this job successfully, an individual must be able to perform each duty and responsibility satisfactorily. The requirements listed above are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Spire, Inc., and its subsidiaries are Affirmative Action and Equal Employment Opportunity employer.

We are committed to providing equal employment opportunity in all areas, including but not necessarily limited to, recruitment, selection, training, education, compensation, benefits, promotion, job transfer, upgrading, separation and recall regardless of the individual's race, color, sex, age, religion, national origin, genetics, sexual orientation, gender identity, disability, veteran status, and/or other protected categories under all Federal, State, and local laws. For more information, please view our Integrity and Inclusion pages of our career site.


St Louis MO, United States of America
Spire Inc.
Spire Inc.
JS7580-EN_US
5/23/2020 12:16:15 AM


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