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Job Details

 

Data Analystics Architect - Banking - Analytics Implementation - Hand On (Contract)

Location: London/Hybrid Country: UK Rate: £NEG
 

A Data Analytics Consultant is required for a 6-month contract at a leading bank based in London. The role will focus on supporting the data collection, reporting and experimentation practices of the client to drive incremental project initiatives

INSIDE IR35

Must-Have Skills:

  • Leads initiatives focused on analytics implementation, customization, and automation of data collection processes.
  • Develop cohesive measurement strategies and planning that ensures data collection aligns to client's priorities.
  • Recommends processes for integrating platforms ensuring free flow data between systems.
  • Have solid analytics implementation experience across the life cycle and digital platforms (including web, responsive and native apps) using Adobe/Google Analytics especially for big retail client's having complex eco-systems (multiple sites/apps, 100s of custom tags, multiple implementation techniques for main site/syndicate sites etc.)
  • Hands-on experience working with Adobe Data Collection and integration with AEP using WebSDK.
  • Strong experience working with schemas, EDDL (Event-driven data layer) and Adobe Data Collection.
  • Must be hands-on and work as part of a technical analytics team for data framework implementations using (Adobe/Google Analytics, Adobe Target, Google Optimize, Adobe DTM (Adobe Launch), Adobe Mobile SDK)
  • Design, develop and implement technical tagging requirements for company web, mobile and app platforms.
  • Be able to create SDR and convert it to exact script code to be added on page/app screens or user actions on page.
  • Develop and perform code modifications, testing and deployment where appropriate
  • Enhance requirements for digital data layers (event-based like ACDL) within company Tag Management solution (Adobe Data Collection, Ensighten, Tealium)
  • Ability to write custom Scripting, JavaScript, jQuery or other coding languages in web environments and tag management tools to accommodate custom tracking requirements
  • Create and maintain Adobe/Google Analytics JavaScript tags and plugins.
  • The ability to troubleshoot Scripting issues on digital platforms using the browser's console and other tools is a must
  • Participate in clients' QA and deployment processes (Agile methodology, etc.).
  • Hands-on experience with one or more web analytics tools such as Omniture SiteCatalyst and debugging tools like Charles, HTTPWatch or WASP
  • Thorough knowledge of Analytics Workspace, reporting and admin console in Adobe Analytics.
  • Must be comfortable with advanced segmentation capabilities within Adobe/Google Analytics.

Good to Have Skills:

  • Experience with implementing AEP (Adobe Experience Platform)
  • Experience with implementing CJA (Customer Journey Analytics)
  • Experience with implementing GA4 (Google Analytics 4)
  • Develop, design, and implement Scripting for A/B optimization/experimentation (Adobe Target, Monetate, Optimizely)
  • Configuring and setting up BI dashboards (Tableau/Looker/Power BI)
  • Experience with Google Big Query and creating data ingestion pipelines from multiple online and offline sources
  • Experience working with Adobe IO (using APIs to connect to Adobe suite of products programmatically like Adobe Analytics 2.0) through Web UI's (like Swagger) or API clients like Postman

Requirements

  • 5+ years working in analytics, including experience working with tag management systems implementing advertising and tracking pixels, 3+ years of digital analytics development experience, 1+ year managing a team of analysts/developers
  • Excellent understanding of JavaScript, HTML, jQuery, JSON, and DOM manipulation, strong tag management skills, excellent understanding of cloud-based information systems, solid debugging and troubleshooting skills, strong understanding of marketing technology (Martech) landscape, experience leveraging APIs for reporting automation.
  • Foundational Knowledge of Google Big Query, Node.js, CSS, Python, Domo, and machine learning concepts.

Posted Date: 05 Apr 2024 Reference: JSBSDATAANACONSNBANK Employment Business: Strike IT Services Contact: BALRAJ SURA