Digital Marketing ManagerDo you enjoy crafting digital marketing strategies?Would you like to lead the planning and optimization of multi-channel campaigns?About our TeamOur current team is composed of a Digital Marketing Director, Campaign Manager and a Campaign Specialist. This dynamic team brings together a broad spectrum of digital marketing talent.
We work in a highly collaborative environment, striving for excellence and continued growth and learning every day.About the RoleThe Digital Marketing Manager manages the overall strategy creation and implementation of digital marketing campaigns. You will drive engagement and conversion across different audience segments, as well as direct channel mix growth.
This position will strategize to increase metrics in SEO, pay per click, paid social, email marketing and display advertising. Will be responsible for the performance of all digital marketing campaigns for our unique portfolio of B2B tradeshows.ResponsibilitiesDeveloping and executing integrated digital campaign strategies with measurable goals supported by analytics and reporting, including demand-generation and lead-generation campaignsProviding a proactive and creative approach to all digital marketing platforms, to achieve measurable goals for awareness, engagement, and conversion.
Managing SEM and SEO strategies designed to improve brand awareness and conversion rates.Planning and executing pay per click campaigns, coordinating the budget, optimization, and reporting of all campaigns.Utilizing the full suite of reporting tools, including Google Analytics, ensuring activities are monitored and continuously optimized.
Leading with a data-driven approach. understanding industry trends and platform best practices to engage community members, grow brand loyalty, and optimize spend and performance.Defining customer journey segmentations and developing roadmaps for targeted segments.
Demonstrate excellent analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.Developing and optimizing all stages of the Lead (MQL, SQL) marketing funnel (TODU, MOFU, BOFU)Ensuring performance-oriented reporting with the design of Power BI Dashboards and SpreadsheetsRequirementsHave experience with digital marketing campaign managementHave advanced Microsoft Excel skills, including Pivot Tables and advanced formulasExperience with HTML, CSS, and JavaScriptBe able to work in a dynamic, demanding environment, with multiple and changing priorities while maintaining excellent attention to detailPossess excellent organization, time management, and project management skillsWork in a way that works for youWe promote a healthy work/life balance across the organization. We offer an appealing working prospect for our people.
With numerous wellbeing initiatives, shared parental leave, study assistance and sabbaticals, we will help you meet your immediate responsibilities and your long-term goals.Working flexible hours - flexing the times when you work in the day to help you fit everything in and work when you are the most productiveWorking for youWe know that your wellbeing and happiness are key to a long and successful career. These are some of the benefits we are delighted to offer:Health Benefits: Comprehensive, multi-carrier program for medical, dental and vision benefitsRetirement Benefits: 401(k) with match and an Employee Share Purchase PlanWellbeing: Wellness platform with incentives, Headspace app subscription, Employee Assistance and Time-off ProgramsShort-and-Long Term Disability, Life and Accidental Death Insurance, Critical Illness, and Hospital IndemnityFamily Benefits, including bonding and family care leaves, adoption and surrogacy benefitsHealth Savings, Health Care, Dependent Care and Commuter Spending AccountsUp to two days of paid leave each to participate in Employee Resource Groups and to volunteer with your charity of choiceAbout the BusinessRX is in the business of building businesses for individuals, communities and organizations.
We elevate the power of face-to-face events by combining data and digital products to create magical experiences and continual connections at over 400 events in 22 countries across 43 industry sectors. We are passionate about making a positive impact on society and we are fully committed to creating an inclusive work environment, a place where people can grow, thrive and make an impact. We embrace diverse talent and opinions to be the best place for our customers to build their business AND the best place for entrepreneurial people to build their careers.
RX is part of RELX, a global provider of information-based analytics and decision tools for professional and business customers.Management Level10 - Professional ICWe are an equal opportunity employer: qualified applicants are considered for and treated during employment without regard to race, color, creed, religion, sex, national origin, citizenship status, disability status, protected veteran status, age, marital status, sexual orientation, gender identity, genetic information, or any other characteristic protected by law. We are committed to providing a fair and accessible hiring process.
If you have a disability or other need that requires accommodation or adjustment, please let us know by completing our Applicant Request Support Form:, or please contact 1-855-833-5120.Please read our Candidate Privacy Policy.SummaryLocation: Norwalk, CT; ConnecticutType: Full time.
