Job Application

Global Product Marketing Manager- Perm - Hybrid

My client a global Insurtech company is recruiting for an experienced Global Product Marketing Manager to join the team on a permanent basis.

Experience within the insurance industry and on Enterprise software is Essential as this forms the basis for the role.

About the role

Your primary goal is to create demand for the insurance management platform through effective marketing content, thought leadership and ABM marketing programs globally. You will have in-depth knowledge of target markets in our main regions (US, UK, Singapore), and you will contribute to the market strategy for each of our target segments.

Essential criteria

• 6+ years of product marketing/product management experience with strong understanding of the insurance and enterprise software industry (preferably in both the UK and US)
• Highly motivated, self-starter and leader, with proven ability to influence cross-functional teams. Ability work collaboratively with sales, marketing and product management globally.
• Excellent story teller, who can translate technical features into clear, compelling and memorable stories for a range of audiences
• Excellent written and verbal communication skills
• Proven people, project and program management
• Business and analytical skills
• Proven sales and channel enablement experience
• Ability to work on multiple projects simultaneously and meet deadlines

Responsibilities

• Messaging & Positioning - Lead the creation of messaging, positioning and value proposition for the different personas, target audiences and geographies.
• Sales Enablement - Proactively support and collaborate with Sales across geographies to create tools: sales decks, customer case studies, videos, presentations, assist pre-sales with demos, etc.
• Customer Advocacy Program - Responsible for creating customer case studies, success stories, and testimonials for both external PR and internal reference stories for the Sales team.
• Content Creation - Write solution data-sheets, demos, video scripts, blogs, synopses, presentations, bylines, thought leadership content, press releases, website pages, etc.
• Webinar Program- Own and implement a robust webinar program closely aligned with the ABM strategy, target audiences and lead gen initiatives.
• Competitive Analysis - Maintain a competitive analysis document and create battlecards for education of internal teams.
• Product/Feature Launches - Bridge the gap between marketing and product development, create internal updates, training for sales and customer success teams.
• Analyst Relations - Build and implement a thriving analyst relations plan. This will include collating a list of the main analysts and influencers in the market, identifying the spaces they cover and where we fit in. You will build persuasive presentations and be the spokesperson for us in the analyst world.
• Speaking Opportunities - Represent the company on panels, at industry events, tradeshows and on webinars/podcasts and earn yourself a place as a knowledgeable and credible resource (SME) for educating the market.
• Industry Trends/State of the Market - Responsible for staying abreast of business and technology current events and summarizing them for the greater good of the company in periodic reports.